Automotive Roundtable AutomotiveRoudtableLogo_20140227_web2

Der Automotive Roundtable ist eine monatlich stattfindende Veranstaltungsreihe in Beijing. In englischer Sprache werden Ideen ausgetauscht und Chancen und Möglichkeiten für die zukünftige Entwicklung der Automobilindustrie in China diskutiert.



Automotive Roundtable in Shanghai, March 28th – Human-Centered Vehicle Design/Development Process

How to enthuse your customers and how to build a long-lasting relationship? What do your products and services need to be to hit the right nerve of your customers? A human-centered vehicle design/development process, from ideation to product refinement could be the solution. A development approach that puts the customers in the focal point of development with theknowledge of your customers’future goals as base for the products’ specification. March Automotive Roundtable in Shanghai will feature leading experts to discuss human-centered vehicle design and how to design vehicle products that can enable your customers to reach their goals.

Featured Speakers:

  • Mr. Henrik Wenders, Vice President of Marketing, Byton.
  • Ms. Yuwei Jin, Director Asia-Pacific & Ms. Xiaoling Cordt, UX and Consumer Research Consultant, Spiegel Institut
  • Moderator: Mr. Bernd Pichler, Chief Marketing Officer, ICONIQ MOTORS

– in cooperation with 


– Strategic Partner

European Chamber

– Event Partner 


When:       Thursday, March 28, 2019, 18:00 pm

18:00 – 18:40 pm: Registration and Networking Drinks

Where:     WeWork@Century Avenue WeWork-世纪大道  2F, Building 2, #1229 Century Avenue, Pudong District 浦东新区世纪大道1229号世纪大都会2号楼2楼 Metro: Line 2,4,6,9, Exit 5 at Area B, Century Avenue Station

18:45pm: Presentation
1By Mr. Henrik Wenders, Vice President of Marketing, Byton

In 2016, Henrik Wenders, made the move to China from Germany for the foundation of the EV Company, BYTON. Based in Shanghai, Henrik currently leads BYTON’s global Marketing and Service business as well as preparation for market entry into US and Europe. Henrik is a broad-minded marketing expert experienced in both the creative and technical areas of brand and product management. Prior to BYTON he spent 12 years at BMW where he successively managed numerous global car launches and global branding activities. In 2011, he stepped into BMW’s i division and took over as the global lead of Marketing, Sales, and Services. In 2014, Henrik became the Vice President of Product Management of BMW i.Henrik’s 16 years of cross-cultural work, managing multi-national teams in international senior management roles, makes him a true globalist.
19:05 pm: Presentation
2By Ms. Yuwei Jin, Senior Director Asia-Pacific,&Ms. Xiaoling Cordt, UX and Consumer Research Consultant, Spiegel Institut

As Director Asia-Pacific of Spiegel Institut, Ms. Yuwei Jin is actively involved in plenty of market research studies with the focus on consumer research and user experience consulting, especially in the automotive industry. She received her Master degree at Humboldt University in Berlin and then worked in the management in various German organizations and enterprises in Germany as well as in China. Her intercultural perspective and competence help her to have a better understanding of markets and consumers in both countries.


As UX and consumer research consultant of Spiegel Institut, Ms. Xiaoling Cordt is actively involved in providing UX and consumer research consultancy. She is a Nielsen Normal Group (NN/g) and CPUX-F certificated UX professional. She pursued her PhD Degree in User-Centered Design research at University of Twente, the Netherlands. With her doctoral User-Centered Design research background and working experience at Spiegel Institut, she possesses deep knowledge and has also been passionate in helping international enterprises incorporate meaningful user/customer insights into their products and services.

19:25 pm: Presentation: tbc

19:45 pm: Panel DiscussionModerator: Mr. Bernd Pichler, Chief Marketing Officer, ICONIQ MOTORS

4Having spent 12 years in the German Army and Air Force as officer, Bernd Pichler continued to experience 20 years in Volkswagen and Jaguar Land Rover in senior leadership roles like CFO, Sales EVP and General Manager. In January he started in ICONIQ Motors as CMO, readying the EV start-up to become a globally recognized brand. The graduated economist and EMBA spent the last 13 years in China, is proficient in 5 languages including Chinese, married and has 4 children.

20:05 pm: Q&A

20:30 pm (optional): Dinner at nearby restaurant.                                                                                                                                                                           -Dinner costs will be paid to the restaurant separately by participants.

Fee: 200 RMB/Person, incl. 1 Welcome Drink if registered by March 27                                                                                                                          300 RMB/Person, incl. 1 Welcome Drink at the door without registration                                                                                                             Free for Annual Sponsors!

Language: English

If you like to attend, RSVP via by March 27, 2019.In case you register but cannot attend, please cancel your reservation before March 27, 2019. Otherwise you will be invoiced for the event.


 Thanks to our Diamond Sponsor!


Thanks to our General Sponsors!                                                                                                                                                                                                     sponsors


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